Got big goals for your business? We’ve got the Meta Ad strategies and key know how to get you there!
Digital Dorks are all about results, delivered to you with no nonsense. We create high-converting ad campaigns that actually work—no guesswork, no budget mishaps. Just well executed, data-driven strategies designed to scale your business without hurting your wallet.
No complicated ad jargon—just real results. Are you ready to dominate the feed?
Every time you look on Facebook, Instagram or Messenger and see a paid advertisement – that’s a Meta ad. Businesses like yours can reach the right audience for you by specifically targeting their interests, demographics, behaviours or location. So, if you’ve liked that particular fitness page, then workout gear ads might show up on your feed. As a business you can optimise your campaign effectively so it matches your goals–be it, sales, brand awareness or traffic to your website.
So you have your main customer in mind? Great, using clear and clever tactics we can find ways to reach them. With Meta ads people can be targeted based on their interests, location, age and online activity. Our curated and cleverly targeted campaigns will stop the scroll and get attention.
You only pay for results but that varies greatly depending on your objective.You can set a lifetime budget or a daily budget depending on what suits. From $5 right through to $10,000 there’s a sweet spot for every business and their campaign.
The chance of getting a like, share or conversion are much higher as Meta ads target those that are already active. No dormant followers, thank you very much. Meta ads are harnessed for ample engagement.
A lead could be a potential customer who has expressed their interest but hasn’t bought your product or service yet. Maybe they signed up to your newsletter, downloaded your resource or made a general inquiry. If your business was a garden, leads would be the seeds. Your leads hold the potential to grow into loyal customers, but this takes some nurturing and of course, time. But with top notch marketing, packed with valuable content and ample engagement those leads can blossom into paying customers. Now that’s a mighty garden!
This element of Meta ads is all about action. The art of conversion is the name of the game. This means converting warm leads into customers that want to buy what you’re selling or offering. Sales see it all come together, brand awareness, engagement along with trust building. Picture sales as a trophy. There’s so much that goes into achieving that metal statue and yet it still stands tall, successful–a conqueror. Every time your lead converts, that’s another trophy of proof that your campaign is working. Sales helps ignite thought into actions, sparking those all important results and newfound people to be clicking, calling and becoming your next customer.
Awareness ads are all about introductions. They help interplay key elements like, brand, product and services. The goal of awareness ads is to enhance recognition, familiarity and recall of your business. These ads are there to increase brand recall and designed for your business to become top of mind when your customer is thinking of a solution to their problem.
Think of Display ads like the billboards of the digital realm. They are there to stop people in their tracks, process key messages and then act on them. The actions that take place could be visiting your site, getting your newsletter in their inbox or booking a session. In terms of Meta ads, these bad boys occur across Instagram and Facebook, in forms like banners, videos, images and sometimes interactive content. Building attention is the name of the game here, as well as crafting your brand’s story and strengthening brand recognition.
These ads are all about feedback. Engagement ads are about metrics like likes, clicks, comments and general interactions with your content. Think of engagement ads as a party host, taking on all duties: being in charge of music, greeting guests, maybe getting people to dance amongst other things. The more effortless the party host sets the tone, the more lively the party could be. Engagement ads foster social proof meaning that the more likes on a video could ignite someone to share or comment. These ads are designed to make noise, amplify engagement and generate results. It’s a party and you’re invited.
Where are you wanting your audience to go? Your desired destination for them could be your business’s landing page, your website or perhaps even your app. No matter the desired location, your customer needs to know how to get there. Traffic ads help by being optimised for clicks. Think of Traffic ads like a road sign, telling you there is a cafe up ahead. Without the sign you may not have had any idea it existed. Traffic ads nurture awareness and attract customers to your door. If you’re needing a sign, this is it.
Visibility is key for app promotion. Through smart digital marketing tactics app promotion can be achieved by putting stories, reels and even messenger DM’s in your customers’ inbox. In just a few taps, we can make it easier for your customer to get from their socials all the way to downloading your app.
Our efforts don’t end with just optimising your website – we track performance of your campaign to monitor growth throughout the process.
Our team of Meta Ad experts can help ignite your business with data-driven analysis.
This is the Cost Per Action. A Metric to gauge how much it costs to spark a specific action from your audience. Maybe it was a form submission, a click, a download of your app or a purchase.
Return of Ad Spend is calculated by measuring Conversion Value/Cost
Total revenue generated from purchases on Meta Ads
Total number of purchases made from Meta Ads
Cost Incurred to get 1 sale from Meta Ads
This is the process of adjusting certain aspects of your campaign. This could be anything from slightly adapting the target audience, to giving advice on your creative.
Average Cost Per Click is the cost of single click on Google.
The number of people who reached out to you on your website from Meta Ads.
Cost incurred to get 1 person to reach out to you on your website from Meta Ads.
Percentage of users from Meta Ads who take actions on your website out of the total number of users.
Now that you know a bit more about what we can do for you, let’s dive into some packages that can help spark change in your business.
When you purchase our Google Ads service for a budget of $500, you’ll receive full management and setup, with management priced at $300 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $300, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $500, you’ll receive full management and setup, with management priced at $270 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $270, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $500, you’ll receive full management and setup, with management priced at $255 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $255, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $500 – $800, you’ll receive full management and setup, with management priced at $350 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $350, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $500 – $800, you’ll receive full management and setup, with management priced at $315 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $315, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $500 – $800, you’ll receive full management and setup, with management priced at $297.50 and a one-time setup fee of $250. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $297.50, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $800 – $1200, you’ll receive full management and setup, with management priced at $400 and a one-time setup fee of $300. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $400, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $800 – $1200, you’ll receive full management and setup, with management priced at $360 and a one-time setup fee of $300. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $360, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $800 – $1200, you’ll receive full management and setup, with management priced at $340 and a one-time setup fee of $300. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $340, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $1200 – $2000, you’ll receive full management and setup, with management priced at $500 and a one-time setup fee of $350. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $500, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $1200 – $2000, you’ll receive full management and setup, with management priced at $450 and a one-time setup fee of $350. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $450, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $1200 – $2000, you’ll receive full management and setup, with management priced at $425 and a one-time setup fee of $350. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $425, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $2000 – $3000, you’ll receive full management and setup, with management priced at $600 and a one-time setup fee of $450. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $600, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $2000 – $3000, you’ll receive full management and setup, with management priced at $540 and a one-time setup fee of $450. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $540, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $2000 – $3000, you’ll receive full management and setup, with management priced at $510 and a one-time setup fee of $450. Your budget is spent entirely within the Google Ads platform for advertising your business—none of it goes to us. You’ll pay us a monthly management fee of $510, plus GST. The setup fee is a one-time charge, and you won’t pay it again after the first month. We pride ourselves on transparent pricing—no hidden costs.
When you purchase our Google Ads service for a budget of $5000 or more, you’ll receive full management and a customized strategy for your business needs. Your entire budget is spent directly within the Google Ads platform to advertise your business—none of it goes to us. Our team works closely with you to develop advanced campaigns designed to maximize your return on investment.
To get started, simply fill out our form, and we’ll get in touch to discuss a personalized plan. We pride ourselves on transparent pricing—no hidden costs.
Digital Dorks are a one stop shop, excited and ready to take on your next Meta ad campaign. Got some crazy ideas? Great, because we’re a crafty bunch, and we’re all set on helping you get the results you crave for your business.
At Digital Dorks, we are all about the merging of creative ideas with effective strategies. It’s our job to curate a solution that is specific to you and your business.
We care–it’s in our DNA to combine a genuine passion for digital marketing with tried and true results. Going against the grain sets us apart and inspires us to keep kicking.
Meta ads are all about reeling in potential customers and encouraging a spark to act, buying or downloading what’s on offer. Together with great ideas, inspired action and by closely following your growth, your business can reach more and more potential customers. More eyeballs means more engagement. The sky’s the limit.
Absolutely! Meta ads are a great way to drive targeted traffic to your site, boost your brand visibility, and quickly generate leads or sales.
For sure! Digital Dorks are there from start to finish, which means that we don’t just organise and arrange your Meta ads, but we also follow through. We like to keep track of how things are going, so that you can be plugged in with your ad progress.
It’s simple to begin working with us. Jump on over to our website and give us a nod. When it suits you we can tee up a time to talk about your specific business needs. Then from there we can whip up a plan to kickstart your business. It’s that simple.
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